About Bleum Creative

Bleum Creative is a multidisciplinary brand strategy and creative agency that helps multicultural brands in beauty, wellness, and lifestyle grow into category leaders. As a women-led, founder-focused boutique agency, we partner with visionary founders and fast-growing consumer brands-from startup launches to national retail rollouts. Our work is rooted in storytelling, visual clarity, and cultural competency, ensuring every touchpoint is executed with precision, taste, and intention.

About the Role

We’re seeking a strategic and culturally-aware Email Marketing Specialist to join our team and drive impactful email campaigns for our portfolio of beauty, wellness, and lifestyle brands. You’ll craft compelling narratives that resonate with multicultural audiences, manage campaigns from concept to execution, and use data to continuously elevate performance. This role requires someone who understands that cultural competency isn’t a buzzword-it’s essential to how we communicate and connect.

Key Responsibilities

• Design and execute email marketing campaigns for multiple client brands across beauty, wellness, and lifestyle sectors, including promotional emails, product launches, newsletters, and automated workflows
• Write culturally-informed, engaging copy and subject lines that align with each brand’s unique voice and drive opens, clicks, and conversions
• Build and manage sophisticated email segmentation strategies based on customer behavior, demographics, and cultural insights to deliver personalized, relevant content
• Develop automated email sequences for customer onboarding, nurturing, retention, and re-engagement that support clients’ growth goals
• Conduct A/B testing on messaging, design, CTAs, and send times to optimize campaign performance and ROI
• Monitor key metrics including open rates, click-through rates, conversion rates, and revenue attribution, providing clients with clear, actionable insights
• Ensure all campaigns comply with CAN-SPAM, GDPR, and email marketing best practices
• Collaborate with our strategy, design, and content teams to create cohesive campaigns that align with broader brand initiatives
• Support clients launching into major retailers (Walmart, Target, CVS) with targeted email strategies that drive retail traffic and online conversions
• Maintain database hygiene and implement list growth strategies that expand reach while maintaining quality
• Stay current on email marketing trends, particularly those relevant to multicultural marketing and DTC beauty/wellness brands

Required Qualifications

• 2-4 years of experience in email marketing, preferably within beauty, wellness, lifestyle, or consumer goods
• Proficiency with email marketing platforms such as Klaviyo or similar tools
• Exceptional copywriting skills with the ability to adapt tone and messaging for diverse audiences
• Demonstrated understanding of multicultural marketing and cultural sensitivity in brand communications
• Experience with HTML/CSS for email templates (basic to intermediate knowledge)
• Strong analytical skills with experience using data to inform strategy and improve campaign performance
• Knowledge of email deliverability, segmentation best practices, and marketing automation
• Ability to manage multiple client accounts simultaneously with excellent organizational skills
• Familiarity with e-commerce platforms and DTC marketing strategies

Preferred Qualifications

• Experience working in an agency environment or managing multiple brand accounts
• Knowledge of SMS marketing and integration with email campaigns
• Familiarity with retail marketing strategies and omnichannel campaigns
• Experience with design tools like Canva or Adobe Creative Suite
• Understanding of customer journey mapping and conversion rate optimization
• Passion for beauty, wellness, and mission-driven brands

What We Offer

• Opportunity to work with some of the fastest-growing multicultural and mission-driven brands in beauty and wellness
• Collaborative, culturally-competent team environment led by visionary women
• Professional development and growth opportunities
• Flexible work arrangements
• Competitive compensation based on experience
• The chance to make a real impact on brands that are changing the industry

To Apply

Please submit your resume along with a brief cover letter explaining why you’re excited about this role and how you think about storytelling, strategy, and results. Please also include 2-3 examples of email campaigns you’ve created (screenshots or links).

Submit to: careers@bleumcreative.com

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Bleum Creative is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.