About Us
Growth Focused Marketing Crew
We are passionate about helping new and emerging beauty, lifestyle and wellness brands bring their visions to life and discover opportunities to flourish. From strategy to launch, and beyond, we work hard to achieve our client goals as if they were our own.
Why Bleum with Us?
WE ARE EXPERIENCED
With over 35 years of collective experience in multicultural marketing and brand management, our team ranges from creative to analytical and consists of brand managers, strategists, digital marketers, media buyers, project managers, designers, copywriters, and social media experts.
WE ARE DIVERSE
Being a diverse team with a diverse global network of partners, we’re able to speak directly to and for the multicultural community, and tap into the best talent for any project.
WE ARE Beauty Obsessed
We are beauty aficionados in our own right. With our ear to the ground, we stay in tune with beauty lifestyle, and wellness and know exactly what demands attention and ignites an interest.
WE ARE CreativE
More than just strategists, we’re creative doers too. Using fresh, out of the box ideas, we tailor our game-changing tactics to execute unique marketing strategies and campaigns guaranteed to keep our clients growing.
Our Mission
We believe that with the proper resources and connections, minority and women-owned beauty, lifestyle and wellness brands can, and will thrive. Bleum is committed to being a conduit by which new and emerging multicultural brands receive the support and expertise they need to flourish in the industry.
Meet Our Green Thumb
Keyanna Sawyer-Jones
FOUNDER + Ceo
Keyanna’s love for the beauty and wellness industry started in front of the camera modeling at the age of 16, which eventually led to her passion for the business side of the game.
Throughout her 18 years in beauty, lifestyle and wellness marketing, Keyanna has built and cultivated a reputation as the “key” behind brand operations. She has ideated, developed, and managed 360-degree strategic brand marketing plans consisting of product launches, digital advertising campaigns, experiential initiatives, and influencer marketing programs. Whether at an agency or in-house, she’s held both supporting and management positions where her dynamic creative ideas, strategies, and campaigns directly helped companies such as Strength of Nature, Eden Body Works, Ampro, Softee, Haylie Pomroy, and ibd Nails achieve ample growth, distribution, and expansion. Realizing the full extent of the disparity of ownership that existed within the beauty industry for people of color, Keyanna started Bleum Creative with the purpose of helping new and emerging minority and women-owned brands bring their visions to life.
OUR PROCESS
We believe that beauty is in the process. With intention and expertise, we guide our clients through a simple, yet comprehensive 6-step process designed to produce transformative and sustainable growth.
Seed
From ideation, we listen carefully to your brand goals and determine next steps. For existing products, we analyze and identify your brand’s strengths, areas that may need improvement, and white-space opportunities.
Groundwork
Based on marketing research and time-tested tactics, we structure your personalized Brand Roadmap. This comprehensive plan establishes short as well as long-term goals, defines KPIs and propels the brand strategy forward.
Sow
Whether we’re crafting your brand’s identity or developing your next marketing campaign, our strategies are put in motion to elevate your brand.
Grow
We use a curated set of tools and systems to nurture and grow your brand at each stage. By discovering new markets or extending the reach within a current one, visual improvements will become noticeable through exposure, brand recognition, and overall performance.
Adapt
Your brand growth and progress is constantly monitored to track metrics and identify obstacles to quickly adjust any attention-needing areas and meet customers’ ever evolving expectations.
Flourish
With beauty being in the process, you now see your results in full bloom. Your brand is capturing your consumer, generating revenue, and flourishing in the marketplace which is evident in your analytics and performance report.
Our Promise
Our promise for brand growth goes deeper than solely guaranteeing metric success. We strive to provide the absolute best experience in creating a genuine culture our clients can feel a connection to.
INCLUSIVITY FIRST
Prided by being Black and woman-owned, inclusivity is, and always has been, at the top of our core values. We vow to never work with anyone who doesn’t share the same sentiments. Our mission is to continue the conversation of equality within the industry and implement meaningful diversity initiatives through our services and partnerships.
MINDFUL MARKETING
We take the worry away because every ounce of the work is done for our clients and is triple checked to ensure top-notch strategy, design, innovation, and execution.
HIGH STANDARDS
We do our best to exceed expectations, delivering first-in-class service and quality work you’d expect from a larger agency. With passion and dedication we treat each client as if they were our only client.
HANDS-ON
With a team that’s not afraid to roll up their sleeves and get their hands dirty, we handle the hard stuff. A trusted partnership with your brand ensures the perfection of every detail, which cultivates healthy and beneficial brand growth.
KINDNESS IS KEY
Under our ambitious exterior, we are real people who truly care. Fostering a culture of kindness, positivity and collaboration brings out our best work and is the key to our creative magic.
Bleum With Us
If you’re an aspiring beautypreneur eager to launch a product, a brand wanting to diversify in multicultural beauty, or an emerging brand seeking paths to explore growth, let’s talk.