Our Services
Turn-key Marketing for Growth
From brand development to brand management, our 360-degree holistic marketing services are designed to cultivate our clients from the ground up and nurture them until they’re in full Bleum.
Brand Strategy
CULTIVATE BRAND Loyalty
Staying a step ahead of the competition means making our brands stand out. This means breaking through the clutter with a resonating positioning, voice, and message. We do this in strategy development. Devising a brand strategy is the most fundamental part of brand growth. Through analyzing your brand and goals, researching the desired target audience, or exploring potential markets, we develop a personalized brand strategy to pique your target audience’s interest, forge a connection, and encourage action. However, rather than just making a sale, we focus on building a lasting relationship and impression with your target audience.
- BRAND AUDITS & CONSULTING
- BRAND STORY & POSITIONING
- MARKET & COMPETITIVE RESEARCH
- CONSUMER PERSONAS
- GO-TO-MARKET LAUNCH STRATEGY
- MARKETING CAMPAIGNS
- STRATEGIC PARTNERSHIPS
Branding & Design
Make Your MarK
First impressions can be the difference between attracting a new customer or potentially losing their interest for good. Our versatile designers are prepared to give your new brand a fresh design or existing brand a complete makeover. Ranging across a wide spectrum of styles and mediums, we create unique, timeless designs that capture consumers’ attention for a lifetime.
- BRAND IDENTITY
- VISUAL STYLE GUIDELINES
- PACKAGING & LABEL DESIGN
- WEBSITE + E-COMMERCE DESIGN
- EVENT SIGNAGE & BOOTH DESIGN
- MARKETING COLLATERAL
Creative Content
Be Ahead Of The Curve
Woven into everything we do is our special brand of creative ingenuity. We vow to retire the repetitiveness that is no longer productive or appealing and breathe new and original content into your brand’s identity. This approach means our thoughts and ideas live outside of the box in order to find fresh visual and written communication strategies that set your brand apart from the competition.
- CREATIVE DIRECTION
- PHOTO & VIDEO PRODUCTION
- TALENT IDENTIFICATION
- COPYWRITING
Product Development
DEVELOP QUALITY PRODUCTS
Your product is the most important key to your brand’s success and we only do exceptional quality. For new products, we guide you through the entire development process from ideation to fulfillment. For existing products, we implement strategic plans to position your product for growth online and/or at retail. We not only inspect the quality of your product to ensure customer satisfaction, our design team also conducts an analysis of your current packaging to find ways to increase its noticeability and improve purchase-influencing effectiveness. Additionally, we work side by side with you and your suppliers to source packaging, negotiate profitable pricing, conduct formula testing, determine shipping logistics, and more.
- RESEARCH & FOCUS GROUPS
- NAME & STORY DEVELOPMENT
- PRICING & MARKET POSITIONING
- MANUFACTURER, SUPPLIER & VENDOR MANAGEMENT
- GO-TO MARKET LAUNCH STRATEGY
- RETAIL STRATEGY & PARTNERSHIPS
Digital Marketing
HAVE A Strong Digital Presence
Cultivating an integrated digital footprint is one of the most crucial aspects of brand competitiveness. Working on every digital medium, our highest priority is to ensure that your website, blog, email, social media, and advertising efforts are poised to seamlessly increase conversions and revenue. We strongly believe that there’s no ‘one-size-fits-all’ approach when it comes to digital marketing. Our methods are tailor-made to your brand and always anticipate the intent of your customers and search engines. Our goal is to make your digital platforms become a powerful tool in generating impressions, sparking interest, and ultimately delivering tangible growth.
- SOCIAL MEDIA MANAGEMENT
- SEO / PPC
- PAID ADVERTISING
- CONTENT MARKETING
- EMAIL MARKETING & AUTOMATIONS
- SALES FUNNELS
Strategic Partnerships
Command Attention
Partnerships with ambassadors, affiliates, and influencers are essential in the extremely valuable social media marketing space. The validation of trusted experts with a loyal following and engagement will give your brand credibility and maximum exposure. Our extensive network of multicultural partners is sure to match you with the best talent to authentically represent your brand for any project or campaign.
- PROGRAM DEVELOPMENT
- CAMPAIGN STRATEGY
- TALENT IDENTIFICATION
- SOLICITATION & OUTREACH
- CONTRACT DEVELOPMENT
- PRODUCT SEEDING
Experiential Events
GET INTERACTIVE
In the age of marketing where the task of holding a person’s attention is increasingly difficult, being memorable is key. The remedy is our design, marketing, and communications strategy crafted to command attention long enough to make a deep connection. Whether it’s a retail activation, pop-up shop, expo or trade show, our creative methods go beyond flat traditional marketing practices by creating highly interactive experiences that not only draw your audience in but bring your brand to life – online and offline.
- EVENT ACTIVATION STRATEGY
- STRATEGIC PARTNERSHIPS & SPONSORSHIPS
- EVENT, BUDGET & LOGISTICS MANAGEMENT
- SPACE/BOOTH FOOTPRINT DESIGN
- TALENT & STAFF PROCUREMENT
Bleum With Us
If you’re an aspiring beautypreneur eager to launch a product, a brand wanting to diversify in multicultural beauty, or an emerging brand seeking paths to growth, let’s talk.