If you’re a first-generation founder, chances are your journey into entrepreneurship wasn’t paved with pitch decks, investor meetings, or legacy connections. You probably navigated uncharted paths, juggled multiple identities, and felt the unspoken pressure to succeed not just for yourself, but for your family, community, and culture. That story is powerful. But when it comes […]

In 2025, the battle for brand attention is playing out between two social media giants: Instagram and TikTok. Both platforms have shaped modern marketing, and both offer powerful tools for brands looking to engage audiences, tell their stories, and ultimately convert followers into customers. But when it comes to deciding where to focus your energy, […]

If you’ve been wondering whether your brand still resonates with your audience, you’re not alone. In today’s fast-evolving beauty and lifestyle space, what worked even two years ago may already feel outdated. Rebranding isn’t just about changing your logo or refreshing your color palette. It’s about realigning your brand identity with your current mission, market, […]

In the world of social media, where attention spans are short and first impressions count, your brand’s feed is more than just a collection of posts—it’s a virtual handshake. For beauty and lifestyle brands, having a cohesive feed that communicates your identity, values, and aesthetic is essential for standing out and building trust. But let’s […]

In 2025, with so many brands vying for attention across digital platforms, there’s one element that continues to cut through the noise and truly connect with audiences: representation. Never as a trend or a campaign buzzword, but as a foundational pillar of how a brand sees, serves, and supports its audience (both existing and potential) […]

In the fast-paced world of beauty and lifestyle branding, marketing isn’t a nice-to-have; it’s your growth engine. And for multicultural brands specifically, the stakes are even higher. You’re not just trying to get seen, you’re trying to connect authentically, stand out in saturated markets, and build long-term community trust. That begs a critical question for […]

Getting traffic but no sales? The gap between engagement and conversion often comes down to unclear messaging, weak CTAs, and missing trust signals. Here’s how to turn site visitors into actual customers.

We’re seeking a strategic and culturally-aware Email Marketing Specialist to join our team and drive impactful email campaigns for our portfolio of beauty, wellness, and lifestyle brands.

In 2025, multicultural consumers are not just a growing segment—they are the future of beauty, wellness, and lifestyle. Yet far too many brands are still falling into the trap of colorblind marketing strategies that erase, ignore, or oversimplify culture. If you’re a beauty or lifestyle brand striving to connect with today’s conscious, diverse consumer base, […]

Minority-owned beauty brands are not just redefining the industry—they’re decolonizing it. Rooted in cultural identity and often born from personal necessity, these brands carry the dual responsibility of honoring heritage while competing in an increasingly global and saturated market. The result? A distinct edge, but also unique branding challenges. At Bleum, a digital marketing agency […]