Roots & Bloom Skincare

ROOTS & BLOOM SKINCARE

Relaunching Skincare that Begins at the Root

BRIEF & STRATEGY

Roots & Bloom offers organic, herbal-infused skincare formulated to hydrate, exfoliate, and soften feet.

After being in the market for 2 years, the brand needed a facelift and like many early-stage companies, a clear direction for growth. They needed a trusted advisor to lean on for strategic guidance and a clear direction on how to revitalize the company and find a sustainable path forward.

Roots & Bloom partnered with Bleum to lead their rebranding, brand strategy, visual and verbal identities, packaging, creative content.

We simultaneously developed a content strategy focused on generating organic authority and traffic, updated their website to a conversion-friendly version enabling them to nurture leads and customers through their purchase journey and beyond.

Additionally, we increased brand awareness efforts, through implementing social media and influencer campaigns leveraging creative content and storytelling.

SERVICES

Brand Strategy
Brand Identity & Packaging Design
Creative Content
Copywriting
Editorial Strategy
Influencer Marketing
Social Media Marketing
Paid Advertising

BRAND IDENTITY & DESIGN

We re-introduced the classic spin on the Roots and Bloom logo with straightforward typography that’s easy to read, modern in feel and symmetrical in design. We also designed clean packaging and a design system including style guidelines and collateral to envoke a true sense of simple elegance.

CREATIVE CONTENT

Staying true to the simplistic nature of the brand’s identity and packaging, we used simple, striking photography to bring the quality of the brand and products to life.

INFLUENCER CAMPAIGNS

To position Roots & Bloom as the footcare category leader, we implemented a strategic go-to-market launch plan consisting of ongoing influencer, social media and advertising campaigns.

#PediCareAtTheRoots