PROJECT BEAUTY EXPO
Curated Conference to Experiential Wonderland
BRIEF & STRATEGY
Project Beauty Expo is a curated conference that provides an environment for Natural Beauty enthusiasts to directly connect with Indie brands who support the multi-cultural community.
After one year of being established, PBE sought after Bleum to expand its audience while still maintaining its core and loyal trade and consumer audiences.
Bleum set PBE up for success by organizing and streamlining their organization, branding, marketing efforts. We crafted a comprehensive brand strategy, developed event operations systems, oversaw event management, increased exhibitors/attendees, procured sponsorships, and enlisted influencers to help turn PBE into a coveted event destination amongst multi-cultural entrepreneurs and attendees.
To date, the 2017 and 2018 expos are two of the highest awareness generating events in PBE”s portfolio, indicating the events to be the foundation of the brand’s future success. With Bleum’s strategic direction, branding, and marketing efforts, PBE currently operates with an in-house team.
SERVICES
- Strategy
- Branding
- Design
- Influencer Marketing
- Email Marketing
- Social Media Marketing
- Sponsorships
BRAND IDENTITY SYSTEM
Bleum created a transformed their former brand identity into a fresh, modern look that seamlessly integrated with all of their marketing material. The Bleum team developed easy-to-recognize brand materials, including business cards, advertisements, signage, collateral, promotional materials, merchandise and event registration materials.
DESIGN, DIGITAL & SPONSORSHIP
Bleum combined breakthrough creative with a data-driven digital visual and written communication strategy to reach both their trade and consumer audiences. The omni-channel campaign included print, social media content, website and landing page designs, email campaigns, and sponsorships. Sponsorships included brands such as Essential Water, Kind Snacks, Sustain Naturals, and more.
