BRIEF & STRATEGY

Hush Hush is the one-stop shop to help solve everyday beauty and fashion dilemmas.

For the soft launch, Bleum introduced the brand at one of the largest targeted beauty shows, BeautyCon Los Angeles. We strategically placed the brand in the VIP suite and the main tutorial stage allowing their target audience of beauty lovers and influencers to experience the brand first hand. Celebrity hairstylist, Nina Chung, was procured to demonstrate how to install hair extensions from the product line on macro-influencer, Aja Dang.

SERVICES

• Event Management
• Strategic Partnerships
• Social Media Management
• Creative Content