KREYOL ESSENCE
Bringing Haiti to the World
BRIEF & STRATEGY
Kreyol Essence is an all natural hair and skincare company of Haitian products.
As the first company to launch Haitian beauty products at Whole Foods and Ulta Beauty, their goal was to increase brand awareness, drive sales, and inform nationwide product availability.
In support of their goals, Bleum Creative executed a series of design, email and influencer initiatives to support their aggressive awareness and customer growth strategy.
SERVICES
- Design
- Strategic Partnerships
- Influencer Marketing
- Email Marketing
INFLUENCER CAMPAIGNS
Bleum Creative launched their first-ever multi-cultural Influencer Marketing campaign #KEoil to support their brand awareness efforts.
The goal of the campaign was to reach influencers who were: 1) Interested in ethical and Haitian skincare 2) Willing to support the brand organically and 3) Located in geographic areas near or had reach within retailers such as Whole Foods selling KE products.
Proven to be successful, Bleum continued its awareness efforts via #KEpartner campaign, a second initiative designed to heighten awareness in preparation for their appearance on ABC’s Shark Tank and beyond.
#KEOil Campaign
- 33 Micro-Influencers
- Estimated Reach: 482k +
- Feed & Story Content Total: 38
- Engagement: Likes 8.8k
- 3100% Exapanded Reach Increase
#KEPartner Campaign
- 40 Micro, Marco & Celebrity Influencers
- Estimated Reach: 4M+
- Feed & Story Content Total: 59
- Engagement: 15.8k
- $91k Media Value
DESIGN
Bleum implemented two pivotal design needs prior to the extended retail launch into Ulta Beauty. Their style guide and product sales catalog.
We created a concise style guide to streamline their identity, voice, and messaging. For the product catalog, we aimed for a vibrant, photography-based design that showcased their unique personality, as well as all of their extensive product offerings.
EMAIL CAMPAIGNS
Bleum worked with KE to establish dynamic email campaigns in response to their expanding product offerings and audience. These emails ran around key events and seasonal campaigns.
